‘Raat Gayi, Baat Gayi is a phrase. But, despite the passage of time, the issue has not been resolved. Today, the (Myntra) is being influenced by a 5-year-old poster. #BoycottMyntra and #UninstallMyntra have resurfaced on Twitter as a result of this poster. So that, despite the fact that Myntra had not created the poster.
This was taken in August of 2016. The hashtag ‘boycott Myntra‘ trended in August 2016 in response to an anti-Hindu poster. ScrollDrol, a marketing agency, designed this advertisement for Myntra 5 years ago. The image was based on Draupadi Chirharan from the Mahabharata. When Dushasana was molesting Draupadi, Krishna was seen on the Myntra app looking for ‘extra long’ sarees. After that, there was no doubt in my mind.
The Indians were furious, and Myntra was thrust into the spotlight. Boycott Myntra and Uninstall Myntra became a trend on Twitter, with users branding Myntra as a liar. This, he claimed, is an insult to the Mahabharata and Hinduism.
This was explained by Myntra.
ScrollDroll apologized publicly after removing the illustration. This poster was created by Scrolldroll in February 2016 and was quickly removed. Myntra, on the other hand, emphasized via Twitter that it did not develop or sponsor the ad. Myntra has no knowledge of or approval for this imaginative third-party scroll doll that was made and posted. Scrolldol’s use of the Myntra trademark will result in legal action, according to Myntra. We also take responsibility for this artwork, according to ScrollDroll. Myntra is not involved in this, either directly or indirectly.
Twitter users erupted again after 5 years, and now, after 5 years, Twitter users are once again forming a front against Myntra, this time with the same old banner.
However, other Twitter users claim that this illustration is 5 years old and was not created by Myntra.