If you are planning a chorale concert, it is essential to know everything to keep in mind to market your concert. Concert marketers are responsible for the audience. Every concert element can be within the preview of the promoter of the concert but nothing is more important than maximizing your promotional reach for an event or concert. A concert promoter should be engaged online and in the real world to entice a large crowd.
Prepare a marketing plan
Start by gathering all the necessary materials and information about the concert. Before promoting your concert, you should ensure you have the necessary information you need. As an event promoter, you’ll be expected to know everything there is to know about the music concert in the event anyone asks.
You should identify the date, time and location of the event. You should then make a list of performers at the event and gather the necessary marketing information and resources such as videos and pictures for each. Ensure you have a clear understanding of the type of person and genre of music you need to attract customers.
Know the demographics of your audience
These are groups of people that can be grouped by region, age and so on. The demographic of your event should be similar to the fans of the performers at your event. You should determine the age group you wish to engage with your promotions. You need to decide on the location you wish to concentrate on.
Create a budget
Before you start marketing your classical music concerts, you should determine your budget. You need to know the amount of money you wish to spend on marketing your concert. It is possible to promote a music concert with little money but there are a lot of ways to increase the reach if you can spend more money. Determine how much money will be available for marketing.
Establish an online presence
A lot of people spend time online. You should therefore invest in online marketing if you want to attract an online audience.
Build a website
Your music concert will need a homepage to serve as the central communications hub for all information and announcements you want your prospective audience to receive. You should therefore create a compelling description of the concert and your performers. You can use publicity photos of the artists on the website to complement the written text.
Establish social media presence
You can reach a lot of people on social as long as you establish an effective social media presence. Use social media platforms to drive people to your website by sharing links. You should create pages for your concert on social media platforms such as Instagram, Twitter, Vine and YouTube.
Use a custom hashtag
You should create a custom hashtag to market your chorale. Choose a short phrase or word that is unique and relates to your concert. Hashtags are groups of words or words preceded by the pound sign that turns your phrase into a clickable and searchable link.