Avoiding the most common SEO in New South Wales (NSW) mistakes will help you get the most from search engine optimisation. Continue reading to find out some of the most common SEO mistakes and how to avoid them.
Not doing your keyword research
A lot of website owners create content and expect to get traffic. But if no one is searching for your topics, then no one will be clicking through to your pages. This is likely one of the reasons why your pages are not getting search engine traffic.
Before you publish your page, you should ensure the page targets a certain keyword with search traffic potential.
Not matching search intent
The main goal of Google is to provide people with the most relevant results for their queries. If you want to rank highly on Google and other search engines, you should be the most relevant search result.
Your SEO agency should ensure you align with the search intent by analysing the top-ranking results for content type, content format and content angle.
Targeting difficult keywords
There will be keywords that are desirable in every industry. Every website will want to rank for such keywords. If you want to rank highly for these keywords, you should have a lot of resources. It is easier to rank for less competitive keywords. The mistake that people make is thinking that you can rank for a keyword without considering competitors.
You should filter for keywords with low KD or keyword difficulty when you are doing your keyword research. Keyword difficulty is an SEO metric that estimates how difficult it is to rank on Google’s first page.
Not building enough backlinks
Backlinks are a very important ranking factor in Google. If your pages aren’t ranking well, it could be due to a lack of enough backlinks. To boost your SEO NSW, you should reach out to people who may be interested in your posts and persuade them to link to you.