Companies that once kept their search engine optimisation in-house now prefer the services of an SEO company Australia. Creating effective backlinks requires engaging content, quality influencer marketing and PR savvy. A modern keyword strategy also needs user intent research, a working knowledge of search engine ranking priorities and content marketing experience. It might need more than 1 or 2 SEO agency experts to implement everything needed to make SEO successful.
Hiring an SEO firm can be a daunting task. Your partner grows organic traffic to your website, helps you generate more sales and improves your overall search engine rankings. However, some agencies engage in black hat strategies that give you the appearance of success and disappear before you start getting penalties. They leave you with less traffic than they found you. If you are looking for quality SEO services, ask the following questions.
What is your philosophy for dealing with SEO to give quality results?
SEO has three major facets and the most effective companies consider them as components of a comprehensive strategy. We have user experience, technical SEO and off-page SEO. Some companies only offer one SEO facet while others will do all the research but be unable to effectively implement it.
SEO requires experienced execution and a holistic strategy. You should ensure your SEO firm can do all three and have a clear strategy to balance them.
What metrics do you use to define success?
When choosing an SEO agency, this is a crucial question to ask. This is a trick question. Whilst SEO firms may come to the meeting with some goals in mind, their metrics to define success should stem from what success is to you. No company can guarantee to improve your rankings to the first page and those that make such promises could be using black hat strategies. These strategies may give you traffic for the short time but they will land you some hefty penalties.
Legit SEO service providers will include your goals in their plans. If you are looking for more traffic, they will prioritise content creation or keyword optimisation. On the other hand, if you want local traffic, they will recommend optimising your business profiles on review sites and directories. The success metrics of the company you choose should be based on the goals of your business.
How long will it take to see results?
It takes time to see results if SEO is done correctly. However, this should not prevent experienced agencies from giving you an estimated time frame to see results. Generally, you should expect to see positive results from legit SEO strategies within 6 months of starting.
The possibility of seeing positive results earlier will depend on the health of your website. For example, correcting technical errors can net some SEO gains in a very short period of time. If your site is structured well, you will wait longer for measurable change. An SEO company Australia that promises you quick results should explain why it made such promises. Be wary because some companies use spammy techniques that can get your site penalised.