Why Does Your Retail Media Need An Advanced Audience Manager? Targeted search engine ad v/s Contextual retail media platform Ads

I had a blast at the dancing party last night. But to get my day off to a fresh start in the morning, I need a cup of coffee. My coffee maker is broken, which makes me quite sad. I used my computer to search online for a new coffee maker. However, I found that the e-commerce site also pushes several gift suggestions for the festive season. I observed that these gift suggestions drew me in more and appeared alluring.

I decided to purchase these products later. However, right now, the coffee maker is all on my mind. Then I carry on looking for a coffee maker in the online store. However, I found another retail media format presenting a brand’s merchandise, and I’m interested in learning more about this brand’s product. Thanks to the information on that product page, I can compare this coffee maker to some related products.

I saw some fantastic coffee makers advertised as sponsored products. And this makes me ponder something. But I’m running late for work, so I’ll have to make this purchase later.

I read the news headlines during my lunch break to keep up with what’s happening around the globe, as I do every day. While reading the news, I saw a video on my mobile phone of the best coffee maker I had added to my cart.

Suddenly, I remembered that I hadn’t purchased my coffee maker before, and this video only increased my desire. To complete the purchase, I decided to click on the video and be taken to my e-commerce site.

Why Does Your Retail Media Need An Advanced Audience Manager?

So, we need an advanced audience manager which can handle all the things that I have discussed above and can generate audience list, such as app users, YouTube users and web users. Any data you require, including page URLs, campaign, the audience who has already visited, and many more factors, may be found in the audience manager.

The finest feature is that you may decide the number of days to create your audience list and how many days you want, up to 540. You can use a subscription for 540 days to observe viewership data. Add the Google Analytics account before building the audience list.

Note: Retail media is advertising that uses retailers’ first-party data. It allows merchants and advertisers to send tailored messages to their customers while generating high-volume revenue and traffic.

Retail media offer many potential benefits.

  • Retail media can influence consumers’ purchase decisions by actively searching for a product.
  • Customers want their shopping experiences to be tailored. Still, it’s more complicated than ever for retailers to deliver due to the proliferation of rules, policies, and privacy concerns that prohibit or restrict third-party tracking cookies. Brands may efficiently target consumers on retail media networks by category, size, colour, price point, and SKU features like apparel description, material, and warranty conditions.
  • Brands can easily track the impact of their investments when retail media is positioned within a shopping environment on the hosting e-commerce website or app and uses existing customer data. Retail media can accurately determine the return on investment by seeing which products are popular and which people purchase.

Difference between retail media platform ads and search engine ads

Regardless of the campaign’s objective, only well-handled retail media platform ads and search engine advertisements can produce excellent results for your marketing campaign.

Retail media platform ads

Search engine ads

Push” advertising (only appears following the targeting criteria you have chosen)



Pull” advertising (be visible only to people currently searching for your product or service.)
You can use images and videos in retail media platform advertisements to market products. All search advertising is text-based.


Suitable choice for limited marketing resources.
People are encouraged to spend more time on a few select websites thanks to retail media platform adverts than on search engines.


Best for the local market, it greatly benefits you when a client is looking for a nearby service.
Ads are better for significant purchases like vehicles, electronics, and other things that take a while because they’re meant to generate leads rather than fast sales.


There is no need to continue advertising.
It enables you to concentrate more on increasing brand recognition.


Search engine advertising enables potential customers to seek out service providers in emergency needs actively.

Improve your online visibility

Choosing the right platform can be very challenging, but we hope this post is helpful. In this digital age, online advertising is developing so quickly that every rival is attempting to outdo each other. By doing this, you will utilize the best advertising platform for your business and more than triple your earnings while preserving consumer confidence in your brand and products.

The marketing sector has both retail media platform ads and search engine ads, and which one is best for your business relies on your business objectives.

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