You cannot correctly acquire leads or promote brands if your marketing content is not up to the mark. As a marketer who either hates writing or is just starting in the field, it is essential to understand how content and marketing work in unison. Whether it’s ad campaigns, blogs, or content marketing; quality content is a crucial component of the overall marketing mix. To take full advantage, you must have top-notch writing skills – or at least quality resources at your disposal.
Try These 7 Tips for Writing Great Content for Marketing:
A marketer should be consistent with producing engaging content to drive the audience towards the website or business. Take a look at the following tips to help you write great content for marketing purposes.
1. Start with a Detailed Outline
The purpose of writing content for marketing is to generate value and attract customers who will eventually purchase a product/service from your website/business. To convince people to buy a specific solution to their problem, you need to educate them and establish expertise, authority, and trust.
The first step is to spend time and develop a detailed and robust outline after extensive research. Having a clear strategy helps you to focus and figure out what you have to write. Moreover, a detailed outline also helps conduct a thorough keyword search, building authoritative links via link building, and other content and SEO-related best practices.
2. Spend Time Searching for Good Keywords
Once you have a detailed roadmap chalked out, the process of good keyword search becomes easy. Since content marketing is all about driving traffic and targeting the right audience, your keyword game should be on point. Therefore, spend a great deal of time searching for keywords relevant to your niche and target audiences’ search intent. It will also help highlight your content’s strength and give you an insight into your competitor’s strategy.
However, there’s a catch; avoid ‘keyword stuffing.’This bad content-writing practice makes your content look dubious to both readers and Google. Remember, search engines aren’t as dumb as you think while they rank your page. If you think you can cheat the search engine algorithm for a top spot via keywords stuffing, think again. Your content will be flagged for spam and down-ranked in no time. Hence, always opt for search-friendly keywords with natural placement.
3. Focus on the Key Purpose
It’s always easy to go off-topic and lose focus on what you were writing about in the first place. It would be best to remind your audience why they were reading your content in the first place with subtlety.
Try to maintain a balance between valuable information and the occasional call to action in your content. Ensure your audience never strays from the product/service you are trying to upsell. Avoid writing large paragraphs as it is easier to lose track of the key idea in bulky paragraphs. Make it a habit to read your content halfway through to make sure you haven’t missed the main idea and make necessary edits as you go along.
4. Make a List of Relevant Resources
Trust is hard to come by, especially if you are willfully marketing a specific product or service. What helps people to establish trust in your content is relevant data and evidence. It is easy to subside an argument if it is supported solely by fluff content. Therefore, if you need to make a point or make the audience agree with you, you should support your content with relevant statistics and facts.
It is essential to take your time and gather a list of resources that you can quickly refer to while writing. Your list of resources should consist of data related to customer-specific statistics and industry-related research. Also, one of the more important things to remember is to cite the latest data. If you are writing a content piece in 2021, then the data you refer to ideally shouldn’t be more than two to three years old.
5. Incorporate Powerful CTAs
As a content writer/marketer, your goal is to deliver CTAs in such a manner that the readers/viewers are compelled to take action. Calls to action are all about persuading people who engage with your content to act, and that is why it should naturally connect to the rest of the content.
A good practice is to put yourself in your customers’ shoes and ask yourself, “Will you buy this product/service?”After that, go through the following types of CTAs to incorporate in your content:
- The “Read More” button
- Newsletter or subscription
- Social sharing
- Form Submission
- Download resource
6. Refer to Links to Your Advantage
For a writer, it gets tough to come at different angles in different blog posts on the same topic. This is where you can use links to your advantage by linking back to past posts instead of repeating yourself. By connecting your posts, you build quality backlinks and shift the reader back and forth between the information you want to market. Instead of going into details about specific terms or headings, write a short description and add links to your existing detailed articles.
7. Choose a Specific Angle to Write With
You are always trying to highlight a particular point or aspect in content for marketing. This means that you need to stick to a specific angle if you don’t want to lose focus. You need to present a unique perspective to your audience, one they haven’t read before.
However, you need to ensure that you are not going all over the place to prove your point. If you think your content isn’t directly related to your key idea, then scratch it out and add something relevant. It is important to remember that the audience is looking for a straight answer, not inflated claims.
It is not easy to convince people to put their trust in a business/company merely through words. But, if done right, you can manage to bring in a sea of organic traffic solely with high-quality content marketing. To write great content for marketing, you need to reinforce your main value proposition as naturally and discreetly as possible. Follow a detail-oriented outline, naturally, place relevant keywords, and subtly direct the audience towards powerful CTAs. Remember, quality is paramount!