Makeup boxes are made out of supreme quality materials to ensure that they can easily provide strength to the packages. This way, they can support the packaged sensitive and expensive comments products effectively. The manufacturing company of these boxes allows vast customization. This means you are allowed to choose the specific shape, size, and design of the package. Their professional and executive manufacturing has made it possible to create a well-stable and steady structure. These boxes can easily withstand the external stress or harsh outer environment while providing maximum protection to the packed items. Due to this, they are considered ideal and perfect for the packaging of delicate and sensitive cosmetic products. They are also being used for the secured shipment of fragile items. Modern printing techniques like screen, digital, and offset can be opted to display product-related information. These printings use a special color scheme like CMYK or PMS. Various protective and attractive finishing coats are also available to make them look beautiful and enticing.
Every cosmetic business creates almost the same kind of products but always opt for different packaging boxes. Because packaging influences people and convinces them to purchase the products. The makeup boxes are one of the most important factors that differentiate the makeup of men and women. These packages come in different colors and styles, and designs. These are contrasting factors through which people can easily distinguish between men’s and women’s makeup. Following, we are going to discuss these factors in more detail.
Makeup For Men and Women
In the past, it was never considered appropriate for men to wear makeup, but this concept has been changed. In the 21st century, it is quite normal for males to use cosmetic products. In contrast, females have been using these kinds of products from ancient times to enhance their looks. Males have more body hair and oily skin, while females don’t possess such features. Other than this, the men’s cosmetic products are generally similar to those of women’s cosmetic items. From concealer to eyeshadows and lipsticks, every product can be used by both genders. This way, they use such cosmetic products to look good that also helps in increasing their self-esteem and confidence.
1- The Differentiating Factor:
The differentiating or contrasting factors of men’s and women’s makeup mostly lie in the packaging boxes. From the shape of the box to the colors and even the printing designs are some of the elements that work as distinguishing features. These factors should be chosen wisely and carefully as they help n displaying the image of the cosmetic brand.
2- Color Of The Packaging
The color of the packaging box is an important and significant factor, which displays whether a cosmetic product belongs to either women or men. These boxes are manufactured from eco-friendly and biodegradable materials. Due to this, they naturally come in brownish shades. But the color of these packages can be changed through effective printing techniques. The color of the box should be chosen by considering the kind of cosmetic product that needs to be packaged inside them. These colors play a crucial and psychological role in attracting the audience towards the business. So selection of the right color or combinations is a very significant step.
Some colors are considered gender-specific and used to represent the respective gender. For example, blue, green, and brown are some of the shades that are used to represent the male community. While pink, purple, red are most commonly known as female colors. So, through the color of packaging boxes, you can easily get to know if these cosmetic products are for men or women.
3- Shapes and Styles of Packages
From effective study and researches, it is known that women are more inclined towards the packaging of round and curvy surfaces. In contrast, the males get more attracted to the hard surfaces of boxes with 3-dimensional shapes. This works as a contrasting factor. Nowadays, for the packaging of cosmetic products, this approach is being used to attract a more targeted audience. Different designs and styles of boxes are being used for this purpose. Besides this, the more delicate and creative designs are used for the packaging of women’s cosmetic products because females get attracted to such beautiful and dynamic styles easily. While for males cosmetic items, the simple and easy to open and reclose design of boxes are preferred.
4- Printed designs on the Boxes
The display of attractive and beautiful patterns on the packaging boxes helps in getting the attention of potential customers. This can be done by using efficient and top-notch printing techniques. These techniques display not only the prints but also the artwork, graphical illustrations as well as product-related information. The display of product-related details helps in gaining interest from all the customers irrespective of their gender. In contrast, the other two aspects are being used to attract their specific genders. For example, the females like floral prints and patterns. So, the packaging boxes of female makeup present such a display of attractive and intriguing designs. This way, the specific artwork or the graphical illustrations displayed on boxes are used to differentiate men’s makeup from women’s.
Other than this, different finishing coats can also be used for this purpose. The matte lamination or the metallic foiling that displays a luxurious appearance of the product gains the attention of females very easily. Because of this, they are commonly used for the packaging of female cosmetic items. In contrast, men get attracted to the simple yet elegant boxes with matte surfaces of embossed textured boxes.
The makeup boxes are used for the packaging of all different kinds of cosmetic products. They are made out of the best and supreme quality of materials which ensures that they are capable of holding the required item. These boxes are manufactured from the latest techniques and printed with modern technologies. The printing can be done on custom boxes according to the demand of the packaging product. If they are used for the packing of men’s makeup, then they are printed with some solid color and display masculine designs. While for the packaging of females cosmetic products, the floral designs and artwork is being displayed.